One of the largest bus manufactures in North America needed comprehensive training for technicians, covering all aspects of bus service, including the cooling system, electrical system, and engine diagnostics. One of the most complex programs involved diagnostics and repairs for a new, industry-leading, high-tech bus brake system. The result is a comprehensive, multilingual, step-by-step, on-demand library to help thousands of bus technicians across the country. The program easily paid for itself many times over in the first year, in terms of travel expenses saved. But the value didn't stop there. The high-tech brake system wasn't just a new challenge for techs, it was also a challenge for bus sales reps. Performance Courseware was able to repurpose the same high quality footage to create a comprehensive sales training program. With the addition of a sample sales vignette, now sales reps across the country had an on-demand, high-performance training solution as well. Since most of the program footage was simply reused, production costs were minimal, leading to immediate return on investment. But ROI went even further. Working with the marketing division, Performance Courseware was also able to spin off a trade show DVD, that demonstrates emergency braking on ice and snow, which has been an incredibly powerful marketing tool. All told, the client was satisfied with their initial investment to create technical training. But they were even more impressed with their ROI once they were able to repurpose that same investment to create sales training, not to mention a unique and powerful marketing solution.